Case study: Product design
Case study: Brand identity
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Case study: Product design
Case study: Product design
Case study: Brand identity
I believe trust is earned through thoughtful design. My focus on intuitive, accessible UIs and polished, cohesive branding ensures predictability, minimizes friction, and builds user confidence, fostering lasting engagement.
I create and implement scalable systems to unify designs and enhance usability. These systems also empower teams to deliver consistent, high-quality work with greater efficiency, boosting productivity through clear guidance.
I believe that design thrives on iteration. I continuously seek feedback, diverse perspectives, and user validation through close collaboration with cross-functional teams to clarify and refine solutions.
Shaped and implemented the design strategy for Stand & Deliver (40,000+ users), streamlining fragmented processes into an intuitive UI with clear messaging and AI integrations. This initiative boosted sales training by 40% and significantly cut support ticket submissions.
Developed the brand identity, user and process flow templates, and usage guidelines for 4,000 users enabling the Process Transformation method, a key driver of IBM's process improvement efforts to enable simplification and automation.